marketing Archives - Telecoms Tech News https://www.telecomstechnews.com/news/tag/marketing/ M2M, Small Cells, OTT VoiP, Wimax, 5G, LTE, IPTV Wed, 21 Jul 2021 14:58:48 +0000 en-GB hourly 1 https://www.telecomstechnews.com/wp-content/uploads/2020/09/telecom-icon-60x60.png marketing Archives - Telecoms Tech News https://www.telecomstechnews.com/news/tag/marketing/ 32 32 Watchdog issues another warning to Three over ‘real 5G’ claims https://www.telecomstechnews.com/news/watchdog-issues-another-warning-three-over-real-5g-claims/ https://www.telecomstechnews.com/news/watchdog-issues-another-warning-three-over-real-5g-claims/#respond Wed, 21 Jul 2021 14:55:20 +0000 https://www.telecomstechnews.com//?p=95502 ASA (Advertising Standards Authority) has issued another warning to Three against making claims that it offers “real 5G” in marketing campaigns. Rival operator EE first issued a formal complaint to ASA back in 2019 after Three boasted, “If it’s not Three, it’s not real 5G”. More recently, Vodafone issued a complaint about Three’s TV ad... Read more »

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]]> https://www.telecomstechnews.com/news/watchdog-issues-another-warning-three-over-real-5g-claims/feed/ 0 Opinion: How CSPs can transcend the traditional consumer experience https://www.telecomstechnews.com/news/opinion-how-csps-transcend-traditional-consumer-experience/ https://www.telecomstechnews.com/news/opinion-how-csps-transcend-traditional-consumer-experience/#respond Thu, 15 Apr 2021 15:34:00 +0000 https://www.telecomstechnews.com//?p=94969 For many years, Communication Service Providers (CSPs) have been undergoing a digital transformation to meet the growing demands of customers. According to a study by Analysys Mason, CSPs have taken two primary strategies: the ambitious, end-to-end approach, or the conservative, phased approach. But the two had one major similarity: it took years of work and... Read more »

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]]> https://www.telecomstechnews.com/news/opinion-how-csps-transcend-traditional-consumer-experience/feed/ 0 EE uses iPhone 12 Pro’s AR to show off 5G’s early capabilities https://www.telecomstechnews.com/news/ee-iphone-12-pro-ar-5g-early-capabilities/ https://www.telecomstechnews.com/news/ee-iphone-12-pro-ar-5g-early-capabilities/#respond Fri, 13 Nov 2020 16:59:47 +0000 https://www.telecomstechnews.com//?p=94151 BT-owned operator EE is using the iPhone 12 Pro’s AR to help make an early case for 5G as part of a new marketing campaign. 5G devices have been available for well over a year now, but it’s often said that new smartphone technologies aren’t truly adopted until that little old firm called Apple gets... Read more »

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]]> https://www.telecomstechnews.com/news/ee-iphone-12-pro-ar-5g-early-capabilities/feed/ 0 AT&T is ditching its controversial 5G-E branding https://www.telecomstechnews.com/news/att-is-ditching-its-controversial-5g-e-branding/ https://www.telecomstechnews.com/news/att-is-ditching-its-controversial-5g-e-branding/#respond Thu, 21 May 2020 15:59:27 +0000 https://www.telecomstechnews.com//?p=93462 AT&T has announced that it is ditching its controversial 5G-E branding following claims that it’s misleading. One morning, some AT&T customers woke up to find a “5G-E” icon in their status bar. Many probably fist-pumped the air in the belief that they’ve been upgraded for free to this latest generation mobile network people have been... Read more »

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