Gen Z abandons broadcast TV as streaming dominates

A recent study by Ofcom has revealed a significant shift in media consumption habits among younger generations, with less than half of 16-24-year-olds now watching broadcast TV in an average week. This marks a historic low and signals a dramatic change in how younger audiences consume content.

According to Ofcom's annual study on the nation's media habits, only 48% of young audiences tuned in to broadcast TV in an average week last year, a sharp decline from 76% in 2018. The trend...

31 July 2024 | Research

BT introduces MAUD technology for enhanced live content

BT has introduced Multicast-Assisted Unicast Delivery (MAUD), a technology aimed at revolutionising the delivery of live content over the internet.

Unlike traditional 'unicast' delivery – which relies on individual internet streams for each viewer – MAUD employs 'multicast' to group these streams into a shared one, reaching multiple viewers simultaneously.

MAUD also integrates seamlessly with player applications, eliminating the need for content service providers to...

8 January 2024 | Broadband