A recent study by Ofcom has revealed a significant shift in media consumption habits among younger generations, with less than half of 16-24-year-olds now watching broadcast TV in an average week. This marks a historic low and signals a dramatic change in how younger audiences consume content.

According to Ofcom's annual study on the nation's media habits, only 48% of young audiences tuned in to broadcast TV in an average week last year, a sharp decline from 76% in 2018. The trend...