O2 is getting in the festive spirit by gifting free data to hundreds of Big Issue sellers.

The free data, given as part of the National Databank initiative, will help the sellers to access essential online services and go cashless to help them grow their business.

Over 200 Big Issue sellers will receive 7GB of data per month in addition to unlimited texts and calls to help them keep in touch with friends and family.

Rodney Lyall, a Big Issue vendor based in...