A study by Juniper Research has revealed a substantial surge in Over-the-Top (OTT) business messaging.

The report forecasts a staggering increase from 100 billion messages in 2023 to a projected 375 billion messages in 2028. The driving force behind this shift is the diminishing quality of SMS networks, prompting enterprises to explore alternative channels.

The study suggests that the decline in SMS network quality is attributed to the growing prevalence of fraud,...