Watchdog issues another warning to Three over ‘real 5G’ claims

ASA (Advertising Standards Authority) has issued another warning to Three against making claims that it offers “real 5G” in marketing campaigns.

Rival operator EE first issued a formal complaint to ASA back in 2019 after Three boasted, “If it’s not Three, it’s not real 5G”. More recently, Vodafone issued a complaint about Three’s TV ad claiming that it was creating Britain's fastest mobile network and that consumers should "join the future on Three, it's real...

21 July 2021 | Networks

Opinion: How CSPs can transcend the traditional consumer experience

For many years, Communication Service Providers (CSPs) have been undergoing a digital transformation to meet the growing demands of customers. According to a study by Analysys Mason, CSPs have taken two primary strategies: the ambitious, end-to-end approach, or the conservative, phased approach. But the two had one major similarity: it took years of work and hundreds of millions of dollars to achieve even partial results. 

A new opportunity

The advent of the digital brand...

15 April 2021 | Telecoms

EE uses iPhone 12 Pro’s AR to show off 5G’s early capabilities

BT-owned operator EE is using the iPhone 12 Pro’s AR to help make an early case for 5G as part of a new marketing campaign.

5G devices have been available for well over a year now, but it’s often said that new smartphone technologies aren’t truly adopted until that little old firm called Apple gets onboard.

With 5G iPhones now available, operators are expected to ramp up their 5G deployments and marketing significantly. More people than ever will have devices in...

13 November 2020 | Networks

AT&T is ditching its controversial 5G-E branding

AT&T has announced that it is ditching its controversial 5G-E branding following claims that it's misleading.

One morning, some AT&T customers woke up to find a "5G-E" icon in their status bar. Many probably fist-pumped the air in the belief that they've been upgraded for free to this latest generation mobile network people have been talking about.

In reality, 5G-E is a LTE network. AT&T argued that it wasn't misleading as the "E" stands for "Evolution" and...

21 May 2020 | Networks