Virgin Media O2 is taking a playbook once written by rival Three and will buck the trend of reinstating EU roaming charges.

Gareth Turpin, Chief Commercial Officer of Mobile at Virgin Media O2, said:

“We’re starting the year by giving our customers some certainty: we will not be reintroducing roaming fees in Europe for customers on O2 or Virgin Mobile.

Unlike all the other major mobile networks who are bringing back roaming fees, we will not be following suit....