SK Telecom (SKT) has announced a $10 million investment in generative AI search engine startup Perplexity AI.

The partnership enhances SKT’s presence in the field of generative AI search technology, an area that has drawn considerable interest from major tech companies. The collaboration is expected to bolster SKT's 'AI personal assistant' services.

Perplexity, a rapidly growing rival to Google, has already established a formidable presence in the AI search...